Same architecture. Two worlds. Traditional brand marketing and web3 protocol GTM look like different sports until you've owned both. They run on the same chassis — narrative, distribution, retention — under different constraints. A decade of Fortune 500 production discipline, then four protocols, running on one operating system.
Every figure on this record is drawn to scale on its own detail sheet: A2 — Autonomys Mainnet · A3 — Telos × GameStop · A4 — FIAT Chrysler × Canada — verified on site.




FIAT Chrysler taught me how to manage an $8M national program at brand-tier accountability. Coca-Cola, Nike, GM, American Express — Fortune 500 campaigns with seven-figure budgets and Fortune 500 measurement discipline. Then I brought that operating system to web3, where most marketers are still learning what production discipline looks like.
Web3 demands narrative consistency across KOLs, founder access in Discord, on-chain proof, and TGE choreography. Same operator. Different surface.
The work doesn't change — the constraint does. Both worlds run on the same chassis: narrative, distribution, retention.
This portfolio is the result of running that same chassis across both worlds, four protocols, and a decade of Fortune 500 work — and shipping the open-source operator framework, EVC, that now runs underneath every engagement. MIT licensed, built in public, ships with every engagement.
University of Toronto — Bachelor of Arts (Honors), 2008–2011.
Based in Toronto · UTC−5. Engagement modes: fractional · advisory · full-time.